Asian Paints (Middle East) LLC is a joint venture company between the Al Hassan Group, Oman and Asian Paints Group, India. It started commercial operations in Sultanate of Oman in March 2000. With the objective of being close to the customer and reducing service time, the company set up its plant at Ghala in Muscat. Today, the plant produces a wide range of products for the Omani market including emulsions for interiors and exteriors, enamels, putty, undercoats, specialty finishes, wood finishes, protective coatings, etc. The company also exports to lucrative export markets like the UAE and Bahrain, providing a channel for increasing non-traditional exports for Oman.

Currently marketing its products under the Berger Paints brand, the company’s main product lines cover architectural coatings, wood finishes and industrial coatings.

With the objective of providing the best quality services to the customer, the company has set up numerous ColourWorld showrooms across the country.

The presence of these machines at the retail counter opens up a mind boggling array of shades for the end consumer. The end consumer only has to choose a colour from the computer, and in five minutes it is tinted and mixed before his eyes. Not only that, with the special light booth that Berger Paints has installed at each of these counters, the consumer can see how the shade looks under different types of light.